Blog Posts

In today’s online world, social proof is everywhere in the form of testimonials and reviews.  These can be good or bad for a business. Social proof can be very influential to a business’ potential customers and is simply something that helps people t

I know it can be discouraging trying to keep up with all the changes that Google puts in place as you try to reach that elusive top spot on the search engine.  You think you finally have things figured out and then the goal posts move again.

Today I

A secure (SSL) certificate is recognized by a single letter that appears in a web browser’s address bar: “s”. That “s” — which either appears or doesn’t appear at the end of “http” and before a specific website — certifies that the website is Secure

When it comes to creating content, businesses aren’t looking to win creativity awards: they’re looking to generate sales. This doesn’t mean that all content should be overtly sales driven, like one of those late-night infomercials.  Instead, it shoul

Every business wants to connect with potential local customers but figuring out how to do that effectively can be a bit overwhelming.  Generally speaking online advertising efforts have been great at providing an excellent return on investment but th